The role of psychological traits and social factors in using new mobile communication services

Electronic Commerce Research and Applications

Volumn 10, Issue 4, 2011, Pages 408-417

  Kim, Kyung Kyu ^a   Shin, Ho Kyoung ^a   Kim, Beomsoo ^a  

^a Yonsei University   (South Korea)

Author keywords

Behavioral intention; Behavioral research; Mobile communication services; Multimedia messaging services; Partial least squares; Questionnaire surveys; Survey research

Indexed keywords

BEHAVIORAL INTENTION; MOBILE COMMUNICATION SERVICES; MULTIMEDIA MESSAGING SERVICE; PARTIAL LEAST SQUARES; QUESTIONNAIRE SURVEYS; SURVEY RESEARCH;

BEHAVIORAL RESEARCH; DECISION MAKING; MESSAGE PASSING; MOBILE TELECOMMUNICATION SYSTEMS; RESEARCH; SURVEYS;

MULTIMEDIA SERVICES;

EID: 80051620505     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2010.11.004     Document Type: Article

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