The impact of a celebrity promotional campaign on the use of colon cancer screening: The Katie Couric effect

Archives of Internal Medicine

Volumn 163, Issue 13, 2003, Pages 1601-1605

  Cram, Peter ^a,e   Fendrick, A Mark ^a,b,c,f   Inadomi, John ^a   Cowen, Mark E ^a,d   Carpenter, Daniel ^g   Vijan, Sandeep ^a  

^a UNIVERSITY OF MICHIGAN MEDICAL SCHOOL   (United States)

^b UNIVERSITY OF MICHIGAN SCHOOL OF PUBLIC HEALTH   (United States)

^c CHOICES   (United States)

^d ST JOSEPH MERCY HOSPITAL   (United States)

^e UNIVERSITY OF IOWA   (United States)

^f UNIVERSITY OF MICHIGAN HEALTH SYSTEM   (United States)

^g NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; CANCER SCREENING; CLINICAL OUTCOMES RESEARCH INITIATIVE DATABASE; COLON CANCER; COLONOSCOPY; CONTROLLED STUDY; DATA BASE; FEMALE; HEALTH BEHAVIOR; HEALTH CARE; HEALTH CARE UTILIZATION; HEALTH PROMOTION; HUMAN; LINEAR REGRESSION ANALYSIS; MAJOR CLINICAL STUDY; MALE; MANAGED CARE ORGANIZATION; OUTCOMES RESEARCH; POPULATION RESEARCH; PREVENTIVE MEDICINE; PRIORITY JOURNAL; STATISTICAL ANALYSIS; TELEVISION;

CHI-SQUARE DISTRIBUTION; COLONIC NEOPLASMS; COLONOSCOPY; FAMOUS PERSONS; FEMALE; HEALTH PROMOTION; HUMANS; LINEAR MODELS; MALE; MASS SCREENING; TELEVISION; UNITED STATES;

EID: 0037480112     PISSN: 00039926     EISSN: None     Source Type: Journal    
DOI: 10.1001/archinte.163.13.1601     Document Type: Article

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