An intergrated data mining and survival analysis model for customer segmentation

IFIP Advances in Information and Communication Technology

Volumn 251 VOLUME 1, Issue , 2007, Pages 88-95

  Zhang, Guozheng ^a   Chen, Yun ^b  

^a Houzhou Dianzi University ^*  (China)

^b SHANGHAI UNIVERSITY OF FINANCE AND ECONOMICS   (China)

Author keywords

[No Author keywords available]

Indexed keywords

BIOINFORMATICS; ELECTRONIC COMMERCE; SALES; WORLD WIDE WEB;

CUSTOMER RETENTION; CUSTOMER SEGMENTATION; DATA MINING TECHNOLOGY; HETEROGENEOUS CLUSTERS; INTEGRATED DATA MINING; PROFITABLE CUSTOMER; SURVIVAL ANALYSIS; SURVIVAL PROBABILITIES;

DATA MINING;

EID: 84864047221     PISSN: 18684238     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-0-387-75466-6_11     Document Type: Conference Paper

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