Customer segmentation in customer relationship management based on data mining

IFIP International Federation for Information Processing

Volumn 207, Issue , 2006, Pages 288-293

  Chen, Yun ^a   Zhang, Guozheng ^a   Hu, Dengfeng ^a   Wang, Shanshan ^a  

^a SHANGHAI UNIVERSITY OF FINANCE AND ECONOMICS   (China)

Author keywords

Customer relationship management; Customer segmentation; Customer value; Data mining

Indexed keywords

DATA MINING; MANAGEMENT SCIENCE; MANUFACTURE; PRODUCT DESIGN; SALES;

BUSINESS ENTERPRISE; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SEGMENTATION; CUSTOMER VALUES; CUSTOMER-CENTRIC; FUNCTION MODELING; MANAGEMENT PRINCIPLES;

PUBLIC RELATIONS;

EID: 33749319155     PISSN: 15715736     EISSN: None     Source Type: Book Series    
DOI: 10.1007/0-387-34403-9_40     Document Type: Conference Paper

References (11)

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