Pharmaceutical drug marketing strategies and tactics: A comparative analysis of attitudes held by pharmaceutical representatives and physicians

Health Marketing Quarterly

Volumn 22, Issue 4, 2005, Pages 27-43

  Parker, R Stephen ^a   Pettijohn, Charles E ^a  

^a MISSOURI STATE UNIVERSITY   (United States)

Author keywords

Marketing strategies; Promotional strategies; Salesperson

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ATTITUDE; COMMERCIAL PHENOMENA; COMPARATIVE STUDY; DRUG INDUSTRY; HUMAN; METHODOLOGY; PHYSICIAN; PSYCHOLOGICAL ASPECT; PUBLIC RELATIONS; QUESTIONNAIRE; UNITED STATES;

ADULT; ADVERTISING; ATTITUDE; COMMERCE; DRUG INDUSTRY; HUMANS; INTERPROFESSIONAL RELATIONS; MIDWESTERN UNITED STATES; PHYSICIANS; QUESTIONNAIRES;

EID: 33745291313     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v22n04_03     Document Type: Article

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