Investigating the role of festivalscape in culinary tourism: The case of food and wine events

Tourism Management

Volumn 33, Issue 6, 2012, Pages 1329-1336

  Mason, Michela C ^a   Paggiaro, Adriano ^b  

^a UNIVERSITY OF UDINE   (Italy)

^b UNIVERSITY OF PADOVA   (Italy)

Author keywords

Behavioral intention; Customer satisfaction; Emotional experience; Experiential marketing; Structural equation model SEM

Indexed keywords

FESTIVAL; FOOD; FUTURE PROSPECT; MARKETING; MODELING; TOURISM; TOURIST BEHAVIOR;

EID: 84863184247     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.12.016     Document Type: Article

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