Online user reviews, product variety, and the long tail: An empirical investigation on online software downloads

Electronic Commerce Research and Applications

Volumn 11, Issue 3, 2012, Pages 275-289

  Zhou, Wenqi ^a   Duan, Wenjing ^a  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Long tail; Online user reviews; Product variety; Quantile regression; Software download; Superstar; Word of mouth

Indexed keywords

COMPUTER SCIENCE; ELECTRONIC COMMERCE;

LONG TAIL; ONLINE USERS; PRODUCT VARIETY; QUANTILE REGRESSION; SOFTWARE DOWNLOADS; SUPERSTAR; WORD OF MOUTH;

MARKETING;

EID: 84862905367     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.12.002     Document Type: Article

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