Re-explaining international entry modes - Interaction and moderating effects on entry modes of pharmaceutical companies into transition economies

European Management Journal

Volumn 30, Issue 4, 2012, Pages 295-315

  Wrona, Thomas ^a   Trapczyński, Piotr ^b  

^a HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

^b POZNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Poland)

Author keywords

Corporate strategy; Entry mode choice; Grounded theory; Internationalisation; Pharmaceutical industry; Transition economies

Indexed keywords

EID: 84862764562     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2012.02.004     Document Type: Article

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