Engaging celebrity? Measuring the impact of issue-advocacy messages on situational involvement, complacency and apathy

Celebrity Studies

Volumn 3, Issue 2, 2012, Pages 213-231

  Becker, Amy B ^a  

^a TOWSON UNIVERSITY   (United States)

Author keywords

advocacy; apathy; complacency; involvement

Indexed keywords

EID: 84862170115     PISSN: 19392397     EISSN: 19392400     Source Type: Journal    
DOI: 10.1080/19392397.2012.679462     Document Type: Article

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