Understanding the impact of TV commercials: Electrical neuroimaging

IEEE Pulse

Volumn 3, Issue 3, 2012, Pages 42-47

  Vecchiato, Giovanni ^a,b   Kong, Wanzeng ^c   Maglione, Anton Giulio ^a   Wei, Daming ^c  

^a SAPIENZA UNIVERSITY OF ROME   (Italy)

^b BrainSigns Srl   (Italy)

^c HANGZHOU DIANZI UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

COGNITIVE PROCESS; DESCRIPTORS; EEG SIGNALS; FREQUENCY PATTERNS; GLOBAL IMPACTS; MARKETING RESEARCH; NEW PRODUCT; SIGNAL PROCESSING TECHNIQUE; TV COMMERCIAL;

ELECTROENCEPHALOGRAPHY; ELECTROPHYSIOLOGY; MARKETING; PRODUCT DESIGN; RESEARCH; SIGNAL PROCESSING;

NEUROIMAGING;

ADVERTIZING; ARTICLE; BRAIN MAPPING; ELECTROENCEPHALOGRAPHY; EMOTION; HUMAN; METHODOLOGY; PHYSIOLOGY; RESEARCH; SIGNAL PROCESSING; TELEVISION;

ADVERTISING AS TOPIC; BRAIN MAPPING; ELECTROENCEPHALOGRAPHY; EMOTIONS; HUMANS; RESEARCH; SIGNAL PROCESSING, COMPUTER-ASSISTED; TELEVISION;

EID: 84862146428     PISSN: 21542287     EISSN: None     Source Type: Journal    
DOI: 10.1109/MPUL.2012.2189171     Document Type: Article

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