Satisfaction/dissatisfaction and choice tactic refinement for potatoes

Qualitative Market Research

Volumn 15, Issue 3, 2012, Pages 309-327

  MacPherson, Mark ^a   Dukeshire, Steven ^b   Wang Pruski, Gefu ^b   Varma, Vivek ^c  

^a Business Development and Economics Division   (Canada)

^b DALHOUSIE UNIVERSITY   (Canada)

^c Hewlett Packard Canada   (Canada)

Author keywords

Canada; Choice tactics; Consumer behaviour; Customer satisfaction; Evaluation; Fresh potato; Satisfaction; Value orientation

Indexed keywords

EID: 84862143025     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751211232003     Document Type: Article

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