Applying an automatic approach for showing up the hidden themes in financial marketing research (1961-2010)

Expert Systems with Applications

Volumn 39, Issue 12, 2012, Pages 11055-11065

  Muñoz Leiva, Francisco ^a   Sánchez Fernández, Juan ^a   Liébana Cabanillas, Francisco J ^a   López Herrera, Antonio Gabriel ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

Bank marketing; Bibliometric study; Co word analysis; Conceptual evolution; Emerging trends; Financial marketing research

Indexed keywords

BIBLIOMETRIC; CO-WORD ANALYSIS; CONCEPTUAL EVOLUTION; EMERGING TRENDS; MARKETING RESEARCH;

FINANCE; INFORMATION ANALYSIS; RESEARCH;

MARKETING;

EID: 84861200996     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.03.017     Document Type: Article

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