Targeting anti-smoking messages: Does audience race matter?

Addictive Behaviors

Volumn 37, Issue 7, 2012, Pages 844-847

  Tharp Taylor, Shannah ^a   Fryer, Craig S ^b   Shadel, William G ^a  

^a RAND CORPORATION   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Adolescent; Anti smoking; Anti smoking messages; Public service announcements; Race; Tobacco

Indexed keywords

ADOLESCENT; ADVERTIZING; AFRICAN AMERICAN; ANTISMOKING MESSAGE; ARTICLE; CIGARETTE SMOKING; CLINICAL EFFECTIVENESS; EMBEDDING; EUROPEAN AMERICAN; FEMALE; HEALTH PROGRAM; HEALTH PROMOTION; HUMAN; MAJOR CLINICAL STUDY; MALE; PUBLIC HEALTH; PUBLIC SERVICE ANNOUNCEMENT; RACE DIFFERENCE; RATING SCALE; SELF CONCEPT; SMOKING CESSATION; TOBACCO DEPENDENCE;

ADOLESCENT; ADOLESCENT BEHAVIOR; AFRICAN AMERICANS; EUROPEAN CONTINENTAL ANCESTRY GROUP; FEMALE; HEALTH PROMOTION; HUMANS; MALE; PERSUASIVE COMMUNICATION; SELF EFFICACY; SMOKING; SMOKING CESSATION;

EID: 84860919364     PISSN: 03064603     EISSN: 18736327     Source Type: Journal    
DOI: 10.1016/j.addbeh.2012.03.019     Document Type: Article

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