Finding and explaining clusters of consumers using the CLV approach

Food Quality and Preference

Volumn 22, Issue 8, 2011, Pages 705-713

  Vigneau, Evelyne ^a,b,c   Endrizzi, Isabella ^d   Qannari, El Mostafa ^a,b,c  

^a ONIRIS   (France)

^b CEMAGREF   (France)

^c Laboratoire d'Acoustique Environnementale   (France)

^d RESEARCH AND INNOVATION CENTRE   (Italy)

Author keywords

Cluster analysis; L PLSR; L structured data; Segmentation of consumers

Indexed keywords

CARNATION LATENT VIRUS;

EID: 84860405125     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2011.01.004     Document Type: Article

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