Market strategy renewal as a dynamic incremental process

Journal of Business Research

Volumn 65, Issue 6, 2012, Pages 720-728

  Martens, Rudy ^a,b   Matthyssens, Paul ^a,b   Vandenbempt, Koen ^a,b  

^a ANTWERP MANAGEMENT SCHOOL   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

Incrementalism; Market strategy; Muddling through; Renewal process

Indexed keywords

EID: 84860388260     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.12.008     Document Type: Article

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