Fandom, brandom and the limits of participatory culture

Journal of Consumer Culture

Volumn 12, Issue 1, 2012, Pages 19-40

  Guschwan, Matthew ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

branding; fan culture; football; Italy

Indexed keywords

EID: 84860368569     PISSN: 14695405     EISSN: 17412900     Source Type: Journal    
DOI: 10.1177/1469540512438154     Document Type: Article

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