'This is Our City': Branding football and local embeddedness

Global Networks

Volumn 8, Issue 2, 2008, Pages 172-193

  Edensor, Tim ^a   Millington, Steve ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Brand; Embeddedness; Football; Global; Local; Manchester

Indexed keywords

SOCIAL ASPECTS; SPORTING GOODS;

EMBEDDEDNESS; FOOTBALL; MANCHESTER;

MARKETING;

IDENTITY CONSTRUCTION; PLACE NAME; SPORT; URBAN AREA;

ENGLAND; EURASIA; EUROPE; MANCHESTER [ENGLAND]; UNITED KINGDOM; WESTERN EUROPE;

EID: 40249086785     PISSN: 14702266     EISSN: 14710374     Source Type: Journal    
DOI: 10.1111/j.1471-0374.2008.00190.x     Document Type: Article

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