The California children's 5 a day-power play! Campaign: Evaluation of a large-scale social marketing initiative

Family and Community Health

Volumn 21, Issue 1, 1998, Pages 46-64

  Foerster, Susan B ^a   Gregson, Jennifer ^b   Beall, Deborah Lane ^b   Hudes, Mark ^c   Magnuson, Helen ^d   Livingston, Sally ^d   Davis, Maradee A ^e   Joy, Amy Block ^f   Garbolino, Tanya ^b  

^a CALIFORNIA DEPARTMENT OF PUBLIC HEALTH   (United States)

^b PUBLIC HEALTH INSTITUTE   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d California Department of Education   (United States)

^e UNIVERSITY OF CALIFORNIA   (United States)

^f UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Child nutrition; Fruit and vegetable consumption; School nutrition education; Social marketing

Indexed keywords

EID: 0001929033     PISSN: 01606379     EISSN: None     Source Type: Journal    
DOI: 10.1097/00003727-199804000-00007     Document Type: Review

References (22)

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