Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 20, Issue 1, 2012, Pages 35-45

  Alavi, Shirin ^a   Ahuja, Vandana ^a   Medury, Yajulu ^b  

^a JAYPEE INSTITUTE OF INFORMATION TECHNOLOGY   (India)

^b NONE

Author keywords

analytical and collaborative CRM; co creation; communities; community network value; Metcalfe's law; operational

Indexed keywords

EID: 84859757937     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2012.3     Document Type: Article

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