Impact of business relationship functions on relationship quality and buyer's performance

Journal of Business and Industrial Marketing

Volumn 27, Issue 4, 2012, Pages 286-298

  Song, Yongtao ^a,b,c   Su, Qin ^a,b,c   Liu, Qiang ^a,b,c   Wang, Tieshan ^a  

^a XI'AN JIAOTONG UNIVERSITY   (China)

^b XI'AN JIAOTONG UNIVERSITY   (China)

^c BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS   (China)

Author keywords

Buyer supplier relationship; Buyers; Customer relationship management; Industrial marketing; Relationship function; Relationship quality; Relationship value; Suppliers; Supply chain management

Indexed keywords

EID: 84859387482     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211221661     Document Type: Article

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