Consumer acceptance of service bundles: An empirical investigation in the context of broadband triple play

Information and Management

Volumn 49, Issue 2, 2012, Pages 81-88

  Schilke, Oliver ^a   Wirtz, Bernd W ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Deutsche Universität für Verwaltungswissenschaften Speyer   (Germany)

Author keywords

Customer value; Information integration theory; Innovation diffusion; Partial least squares (PLS); Technology acceptance model; Triple play

Indexed keywords

CUSTOMER VALUES; INFORMATION INTEGRATION; INNOVATION DIFFUSION; PARTIAL LEAST SQUARE (PLS); TECHNOLOGY ACCEPTANCE MODEL; TRIPLE PLAY;

INFORMATION RETRIEVAL; INTERNET TELEPHONY;

TELECOMMUNICATION INDUSTRY;

EID: 84859099845     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2011.12.003     Document Type: Article

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