Building the Destination Brand: An Empirical Comparison of Two Approaches

Journal of Travel and Tourism Marketing

Volumn 28, Issue 8, 2011, Pages 804-816

  Trembath, Richard ^a   Romaniuk, Jenni ^b   Lockshin, Larry ^b  

^a Greenhill Research and Planning   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

brand salience; destination branding; Tourism marketing

Indexed keywords

EID: 84859069175     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2011.623038     Document Type: Article

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