Is there a tacit acceptance of student samples in marketing and management research?

International Journal of Data Analysis Techniques and Strategies

Volumn 2, Issue 1, 2010, Pages 62-72

  Fuchs, Sebastian ^a   Sarstedt, Marko ^a  

^a UNIVERSITY OF MUNICH   (Germany)

Author keywords

data analysis; management journals; marketing journals; sampling; student samples

Indexed keywords

EID: 84859068940     PISSN: 17558050     EISSN: 17558069     Source Type: Journal    
DOI: 10.1504/IJDATS.2010.030011     Document Type: Article

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