Linking perceived value of mobile marketing with the experiential consumption of mobile phones

European Journal of Marketing

Volumn 46, Issue 3-4, 2012, Pages 357-386

  Andrews, Lynda ^a   Drennan, Judy ^a   Russell Bennett, Rebekah ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Consumer behaviour; Consumer perceived value; Experiential consumption; Mobile communication systems; Mobile phone marketing; Mobile phones; Q methodology

Indexed keywords

EID: 84858844907     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211202512     Document Type: Article

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