Information processing in choice-based conjoint experiments: A process-tracing study

European Journal of Marketing

Volumn 46, Issue 3-4, 2012, Pages 422-446

  Denstadli, Jon Martin ^a   Lines, Rune ^b   Ortúzar, Juande Dios ^c  

^a INSTITUTE OF TRANSPORT ECONOMICS   (Norway)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^c PONTIFICIA UNIVERSIDAD CATÓLICA DE CHILE   (Chile)

Author keywords

Conjoint analysis; Discrete choice modelling; Information exchange; Information processing; Product class knowledge; Students; Verbal protocols

Indexed keywords

EID: 84858815588     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211202549     Document Type: Article

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