Predicting success for new flavors with information known pre-launch: A flavored snack food case study

Food Quality and Preference

Volumn 25, Issue 2, 2012, Pages 116-120

  Doan, Alisa R ^a   Chambers IV, Edgar ^a  

^a KANSAS STATE UNIVERSITY   (United States)

Author keywords

Discriminant analysis; Product development; Stepwise regression; Success

Indexed keywords

EID: 84858732618     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2012.01.005     Document Type: Article

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