The importance of corporate social responsibility on consumer behaviour in Malaysia

Asian Academy of Management Journal

Volumn 16, Issue 1, 2011, Pages 119-139

  Rahim, Rahizah Abd ^a   Jalaludin, Farah Waheeda ^a   Tajuddin, Kasmah ^a  

^a UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

Author keywords

Consumer behaviour; Corporate social responsibility; Malaysia

Indexed keywords

EID: 84858389001     PISSN: 13942603     EISSN: 19858280     Source Type: Journal    
DOI: None     Document Type: Article

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