Advertising disclosures: Measuring labeling alternatives in internet search engines

Information Economics and Policy

Volumn 24, Issue 1, 2012, Pages 75-89

  Edelman, Benjamin ^a   Gilchrist, Duncan S ^a,b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b HARVARD UNIVERSITY   (United States)

Author keywords

Consumer protection; Disclosure; Internet advertising; Regulation; Search engines; Survey methods

Indexed keywords

DISCLOSURE; INTERNET ADVERTISING; INTERNET SEARCH ENGINE; ONLINE EXPERIMENT; RANDOM SUBSETS; REGULATION; SURVEY METHODS;

CONSUMER PROTECTION; MARKETING; WORLD WIDE WEB;

SEARCH ENGINES;

ADVERTISING; COMMERCIALIZATION; INTERNET;

EID: 84858127691     PISSN: 01676245     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.infoecopol.2012.01.003     Document Type: Article

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