Shopping motives, store attributes and shopping enjoyment among Malaysian youth

Journal of Retailing and Consumer Services

Volumn 19, Issue 2, 2012, Pages 240-248

  Wong, Yue Teng ^a   Osman, Syuhaily ^a   Jamaluddin, Askiah ^a   Yin Fah, Benjamin Chan ^a  

^a UNIVERSITY PUTRA MALAYSIA   (Malaysia)

Author keywords

Shopping enjoyment; Shopping motives; Store attributes

Indexed keywords

HIERARCHICAL SYSTEM; MARKETING; REGRESSION ANALYSIS; SHOPPING ACTIVITY;

MALAYSIA;

EID: 84857649864     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.01.005     Document Type: Article

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