Barriers and drivers for non-shoppers in B2C e-commerce: A latent class exploratory analysis

Computers in Human Behavior

Volumn 29, Issue 2, 2013, Pages 314-322

  Iglesias Pradas, Santiago ^a   Pascual Miguel, Félix ^a   Hernández García, Ángel ^a   Chaparro Peláez, Julián ^a  

^a UNIVERSIDAD POLITÉCNICA DE MADRID   (Spain)

Author keywords

B2C; Barriers; Consumer behavior; Drivers; e Commerce; Non shoppers

Indexed keywords

COMMERCE; CONSUMER BEHAVIOR; ELECTRONIC COMMERCE; INTERNET; SURVEYS; TRUCK DRIVERS;

B2C E-COMMERCE; BARRIERS; BUSINESS TO CONSUMER (B2C) E COMMERCES; EXPLORATORY ANALYSIS; EXPLORATORY STUDIES; LATENT CLASS ANALYSIS; NON-SHOPPERS; ONLINE SHOPPING;

BEHAVIORAL RESEARCH;

CONSUMER ATTITUDE; DRIVER; EXPLORATORY RESEARCH; HUMAN; INTERNET; MAJOR CLINICAL STUDY; SHOPPING;

EID: 84857374964     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2012.01.024     Document Type: Article

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