Exploring the attitudes and intentions of non-shoppers in the acceptance of e-commerce

Journal of Universal Computer Science

Volumn 17, Issue 9, 2011, Pages 1314-1328

  Hernández García, Ángel ^a   Iglesias Pradas, Santiago ^a   Chaparro Peláez, Julián ^a   Pascual Miguel, Félix ^a  

^a UNIVERSIDAD POLITÉCNICA DE MADRID   (Spain)

Author keywords

Acceptance models; B2C; Consumer behaviour; Electronic commerce; Non shoppers; Perceived compatibility; Product offering; TAM

Indexed keywords

EID: 80051730493     PISSN: 0958695X     EISSN: 09486968     Source Type: Journal    
DOI: None     Document Type: Article

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