It's incredible - Trust me: Exploring the role of celebrity athletes as marketers in online social networks

International Journal of Sport Management and Marketing

Volumn 10, Issue 3-4, 2011, Pages 161-179

  Hambrick, Marion E ^a   Mahoney, Tara Q ^a  

^a UNIVERSITY OF LOUISVILLE   (United States)

Author keywords

Celebrity athletes; Online social networks; Product endorsements; Social media; Sport marketing; Twitter

Indexed keywords

EID: 84857335279     PISSN: 14758962     EISSN: 17402808     Source Type: Journal    
DOI: 10.1504/IJSMM.2011.044794     Document Type: Article

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