SCOPUS 정보 검색 플랫폼

Volumn 31, Issue 1, 2012, Pages 1-3

The science-to-practice initiative: Getting new marketing science thinking into the real world

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EID: 84857185985 PISSN: 07322399 EISSN: 1526548X Source Type: Journal
DOI: 10.1287/mksc.1110.0697 Document Type: Editorial

Times cited : (10)

References (12)

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