The effects of brand experience and an advertisement’s disclaimer speed on purchase: Speak slowly or carry a big brand

International Journal of Advertising

Volumn 25, Issue 2, 2006, Pages 213-222

  Herbst, Kenneth C ^a   Allan, David ^b  

^a Raymond A Mason School of Business   (United States)

^b SAINT JOSEPH S UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84856505947     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2006.11072963     Document Type: Article

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