The impact of scale width on responses for multi-item, self-report measures

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 19, Issue 3-4, 2011, Pages 153-164

  Felix, Reto ^a  

^a UNIVERSIDAD DE MONTERREY   (Mexico)

Author keywords

information processing; measurement scales; psychometrics; response options; scale width

Indexed keywords

EID: 84856479931     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2011.16     Document Type: Article

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