The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy

Journal of Business Research

Volumn 58, Issue 11 SPEC. ISS., 2005, Pages 1516-1524

  Weathers, Danny ^a   Sharma, Subhash ^b   Niedrich, Ronald W ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Response accuracy; Response alternatives; Scale points; Scale reliability; Status quo heuristic

Indexed keywords

EID: 26944441563     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.08.002     Document Type: Article

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