The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

Journal of Financial Services Marketing

Volumn 16, Issue 3-4, 2011, Pages 195-209

  Thomas, Veronica ^a,b   Fowler, Kendra ^c   Kolbe, Richard H ^d  

^a KENT STATE UNIVERSITY   (United States)

^b TOWSON UNIVERSITY   (United States)

^c YOUNGSTOWN STATE UNIVERSITY   (United States)

^d NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

advertising; college students; credit cards; disclosures; financial services

Indexed keywords

EID: 84856419925     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2011.22     Document Type: Article

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