Why do they return help? Examining the motives of reciprocity in online communities

PACIS 2010 - 14th Pacific Asia Conference on Information Systems

Volumn , Issue , 2010, Pages 389-400

  Ye, Hua ^a   Kankanhalli, Atreyi ^a   Feng, Yuanyue ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Community norm; Equity theory; Indebtedness; Perceived anonymity; Reciprocity; Side model

Indexed keywords

COMMUNITY NORM; EQUITY THEORY; INDEBTEDNESS; PERCEIVED ANONYMITY; RECIPROCITY;

INFORMATION SYSTEMS;

ONLINE SYSTEMS;

EID: 84856001222     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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