Conceptualising a contemporary marketing mix for sustainable tourism

Journal of Sustainable Tourism

Volumn 19, Issue 8, 2011, Pages 953-969

  Pomering, Alan ^a   Noble, Gary ^a   Johnson, Lester W ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Marketing; Marketing mix; Sustainability; Sustainability tourism marketing model; Sustainable tourism

Indexed keywords

DECISION MAKING; ECOTOURISM; MARKETING; PLANNING PROCESS; SUSTAINABILITY; SUSTAINABLE DEVELOPMENT; TOURISM MANAGEMENT; TOURISM MARKET;

EID: 84855642370     PISSN: 09669582     EISSN: 17477646     Source Type: Journal    
DOI: 10.1080/09669582.2011.584625     Document Type: Review

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