The crux of green marketing: An empirical effusive study

European Journal of Social Sciences

Volumn 27, Issue 3, 2012, Pages 425-435

  Subhani, Muhammad Imtiaz ^a   Hasan, Syed Akif ^a   Osman, Amber ^a   Rudhani, Saeeda Wazir Ali ^a  

^a IQRA UNIVERSITY   (Pakistan)

Author keywords

Brand preference; Environmental consciousness; Environmental friendliness; Environmental problems; Green marketing

Indexed keywords

EID: 84855370028     PISSN: None     EISSN: 14502267     Source Type: Journal    
DOI: None     Document Type: Article

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