The Nominal Group Technique: An aid to Brainstorming ideas in research

Qualitative Market Research: An International Journal

Volumn 15, Issue 1, 2012, Pages 6-18

  Boddy, Clive ^a  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

Australia; Brainstorming; Creativity research; Focus groups; Group thinking; Ideas generation; Market research; Nominal Group Technique; Qualitative research

Indexed keywords

EID: 84155195791     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751211191964     Document Type: Article

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