Biclustering: Overcoming data dimensionality problems in market segmentation

Journal of Travel Research

Volumn 51, Issue 1, 2012, Pages 41-49

  Dolnicar, Sara ^a   Kaiser, Sebastian ^b   Lazarevski, Katie ^a   Leisch, Friedrich ^a,b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF MUNICH   (Germany)

Author keywords

a posteriori market segmentation; cluster analysis; data driven market segmentation; factor cluster analysis; niche segments

Indexed keywords

CLUSTER ANALYSIS; FACTOR ANALYSIS; SEGMENTATION; TOURISM; TOURISM DEVELOPMENT; TOURISM MARKET;

EID: 83655190537     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510394192     Document Type: Article

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