On Research Methods in Interactive Marketing

Journal of Interactive Marketing

Volumn 26, Issue 1, 2012, Pages 1-3

  Hofacker, Charles F ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 83655184708     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2011.10.001     Document Type: Editorial

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