Developing language strategies for international companies: The contribution of translation studies

Journal of World Business

Volumn 39, Issue 4, 2004, Pages 414-430

  Janssens, Maddy ^a   Lambert, José ^a   Steyaert, Chris ^b  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

International communication; Language strategy; Translation

Indexed keywords

EID: 8344241956     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2004.08.006     Document Type: Article

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