Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans

Journal of Marketing Research

Volumn 48, Issue SPEC. ISSUE, 2011, Pages

  Bolton, Lisa E ^a   Bloom, Paul N ^b   Cohen, Joel B ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b DUKE UNIVERSITY   (United States)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

Financial literacy; Loan marketing; Money management

Indexed keywords

EID: 82955245373     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.SPL.S51     Document Type: Article

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