Is-marketing alignment: ITs impacts on marketing performance and on business performance

Proceedings of the 15th European Conference on Information Systems, ECIS 2007

Volumn , Issue , 2007, Pages 669-680

  Hooper, Val ^a   Huff, Sid ^a   Thirkell, Peter ^a  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Information systems; Marketing; Strategic alignment

Indexed keywords

ACADEMIC RESEARCH; BUSINESS PERFORMANCE; NEW ZEALAND; STRATEGIC ALIGNMENT;

COMMERCE; INFORMATION SYSTEMS; MARKETING;

ALIGNMENT;

EID: 82955200661     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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