A decade of scholarship in marketing education

Journal of Marketing Education

Volumn 33, Issue 3, 2011, Pages 326-336

  Abernethy, Avery M ^a   Padgett, Daniel ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

authorship; content analysis; marketing education

Indexed keywords

EID: 82755165189     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475311420240     Document Type: Review

References (18)

1. Athey S.,Hoffman K. D.The master teaching initiative: A framework for faculty development.Marketing Education Review. 2007;17:1-9.
2. Bakir A.,Vitell S. J.,Rose G. M.Publications in major marketing journals: An analysis of scholars and marketing departments.Journal of Marketing Education. 2000;22:99-107.
3. Barry T. E.Publication productivity in the three leading U.S. advertising journals: Inaugural issues through 1988.Journal of Advertising. 1990;19 (1): 52-60.
4. Basil M. D.,Basil D. Z.The marketing market: Matching academic hiring institutions and job candidates.Journal of Marketing Education. 2008;30:138-149.
5. Cabell, D. W., & English, D. L. (2007). Cabell's directory of publishing opportunities in marketing (10th ed.). Beaumont, TX: Cabell.
6. Clark G. L.,Hanna N.An analysis of the sources of articles in the Journal of Marketing Education: An update.Journal of Marketing Education. 1986;8:25-33.
7. The College Board. (2009). Trends in college pricing (Trends in Higher Education Series). New York, NY: Author.
8. Curran C. M.Publicly funded, publicly supported, publicly endorsed: The fate of public higher education.Marketing Education Review. 2009;19:1-2.
9. Fields M. D.,Swayne L. E.Publication in major marketing journals: 1960-1986.Journal of Marketing Education. 1988;10:36-48.
10. Ford J. B.,Merchant A.A ten-year retrospective of advertising research productivity, 1997-2006.Journal of Advertising. 2008;37:69-94.
11. Matulich E.,Papp R.,Haytko D. L.Continuous improvement through teaching innovations: A requirement for today's learners.Marketing Education Review. 2008;18:1-7.
12. McIntyre F. S.,Tanner J. F.The scholarship of teaching: A study of marketing education journal publications.Marketing Education Review. 2004;14:33-44.
13. Moncrief W. C.,Marshall G. W.,Watkins C.Tracking academic research in selling and sales management: Authors, authorships, academic institutions and journals.Journal of Personal Selling and Sales Management. 2000;10:99-108.
14. Shepherd C. D.,Carley S. S.,Stuart R. S.An exploratory investigation of the periodic performance evaluation process for marketing faculty.Journal of Marketing Education. 2009;31:143-153.
15. Spake D. R.,Harmon S. K.Institutional and individual research productivity: A comparison of alternative approaches.Marketing Education Review. 1998;8:67-77.
16. Steiner S. D.,Hyman M. R.Improving the student experience: Allowing students enrolled in a required course to select online or face-to-face instruction.Marketing Education Review. 2010;20:29-33.
17. Steward M. D.,Lewis B. R.A comprehensive analysis of marketing journal rankings.Journal of Marketing Education. 2010;32:75-92.
18. Zahay D.,Fredricks E.Podcasting to improve delivery of a project-based internet marketing course.Marketing Education Review. 2009;19:57-63.