Brand stability as a signaling phenomenon - An empirical investigation in industrial markets

Industrial Marketing Management

Volumn 40, Issue 7, 2011, Pages 1116-1122

  Leischnig, Alexander ^a   Enke, Margit ^a  

^a TU BERGAKADEMIE FREIBERG   (Germany)

Author keywords

Brand loyalty; Brand stability; Price premium; Signaling

Indexed keywords

EID: 82555179143     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.09.001     Document Type: Article

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