Innovation and the durable goods monopolist: The optimality of frequent new-version releases

Marketing Science

Volumn 26, Issue 6, 2007, Pages 774-791

  Sankaranarayanan, Ramesh ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Game theory; High tech marketing; Innovation; Marketing strategy; Product development; Product life cycles; Product policy; Signaling

Indexed keywords

EID: 38549148788     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0289     Document Type: Article

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