Product family design: Strategic principles to choose between product-driven and platform-driven processes

Proceedings of the ASME Design Engineering Technical Conference

Volumn 1, Issue PARTS A AND B, 2008, Pages 1019-1029

  Alizon, Fabrice ^a   Marion, Tucker J ^b   Shooter, Steven B ^c   Simpson, Timothy W ^d  

^a Keyplatform Company   (France)

^b NORTHEASTERN UNIVERSITY   (United States)

^c BUCKNELL UNIVERSITY   (United States)

^d PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Design driver; Design process; Product family development; Product platform

Indexed keywords

DESIGN DRIVERS; DESIGN PROCESS; DEVELOPMENT ACTIVITY; DEVELOPMENT COSTS; DEVELOPMENT PROCESS; DEVELOPMENT STAGES; DEVELOPMENT STRATEGIES; ENGINEERING RESOURCES; LEADTIME; MANUFACTURING COST; MARKET SEGMENT; NEW PRODUCT; PLANNING FRAMEWORK; PRODUCT FAMILIES; PRODUCT FAMILY DESIGN; PRODUCT LAUNCH; PRODUCT PLATFORMS; PRODUCT SUCCESS; SPECIFIC DESIGN; STRATEGIC PRINCIPLES;

COMPUTER AIDED DESIGN; ENGINEERING; INDUSTRY; MANUFACTURE;

PRODUCT DESIGN;

EID: 81155151455     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1115/DETC2008-49429     Document Type: Conference Paper

References (33)

1. Alizon, F., Khadke, K., Thevenot, H. J., Gershenson, J. K., Marion, T. J., Shooter, S. B. and Simpson, T. W., 2006, "Frameworks for Product Family Design and Development," Journal of Concurrent Engineering: Research & Applications, 15(2), pp. 187-199.
2. Clancy, K. J. and Krieg, P. C., 2003, "Surviving Innovation," Marketing Management, 12(2), pp. 14-22.
3. Simpson, T. W., Siddique, Z. and Jiao, J., 2005, Product Platform and Product Family Design: Methods and Applications, Springer, New York, YN.
4. Meyer, M. H., 2007, The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, Oxford University Press, New York, NY.
5. Ulrich, K. T. and Eppinger, S. D., 2000, Product Design and Development, 2nd, McGraw-Hill, New York.
6. Simpson, T. W., Siddique, Z. and Jiao, J., 2005, Product Platform and Product Family Design: Methods and Applications, Springer, New York, NY.
7. Tatikonda, M. V., 1999, "An Empirical Study of Platform and Derivative Product Development Projects," Journal of Product Innovation Management, 16(1), pp. 3-26.
8. Cooper, R. G., 2001, Winning at New Products, Perseus Publishing, Cambridge, MA.
9. Prasad, B., 1995, "On Influencing Agents of CE," Concurrent Engineering: Research and Applications, 3(2), pp. 78-80.
10. Meyer, M. H. and Lehnerd, A. P., 1997, The Power of Product Platforms: Building Value and Cost Leadership, The Free Press, New York, NY.
11. Guo, F. and Gershenson, J. K., 2003, "Comparison of Modular Measurement Methods based on Consistency Analysis and Sensitivity Analysis," ASME International Design Engineering Technical Conferences - International Conference on Design Theory and Methodology, Chicago, Illinois.
12. Simpson, T. W., 2004, "Product Platform Design and Customization: Status and Promise," Artificial Intelligence for Engineering Design, Analysis and Manufacturing: AIEDAM, 18(1), pp. 3-20. (Pubitemid 40302535)
13. Prasad, B., 1996, Concurrent Engineering Fundamental, PTR Prentice Hall, New Jersey.
14. Krishnan, V. and Gupta, S., 2001, "Appropriateness and Impact of Platform-Based Product Development," Management Science, 47(1), pp. 52-68. (Pubitemid 34191962)
15. Meyer, M. H., Tertzakian, P. and Utterback, J. M., 1997, "Metrics for Managing Research and Development in the Context of the Product Family," Management Science, 43(1), pp. 88-111. (Pubitemid 127575308)
16. Sivaloganathan, S. and Shahin, T. M. M., 1999, "Design Reuse: an Overview," Journal of Engineering Manufacture, 213(7), pp. 641-654.
17. Baird, L. and Meshoulam, I., 1988, "ManagingTwo Fits of Strategic Human Ressource Management," Academy of Management Review, 13(1), pp. 116-128.
18. Kumar, S., Jantsch, A., Soininen, J.-P., Forsell, M., Millberg, M., Oberg, J., Tiensyrja, K., Hemani, A., 2002, "A network on chip architecture and design methodology," IEEE Computer Society Annual Symposium on VLSI, Pittsburgh, PA, pp. 105-112
19. Gonzalez-Zugasti, J. P. and Otto, K., 2000, "Modular Platform Based Product Family Design," ASME Design Engineering Technical Conferences, Baltimore, MD
20. Meredith, J. R. a. M., S.J., 2006, Project Management: A Managerial Approach, 6th Edition, John Wiley & Sons, Inc., Danvers, MA.
21. Gantt, H. L., 1910, "Work, Wages and Profit," The Engineering Magazine.
22. Giffler, B. and Thompson, G. L., 1960, "Algorithms for Solving Production-Scheduling Problems," Operations Research, 8(4), pp. 487-503.
23. Unknown, 2006, "Automakers Face Wide Profitability Gap: Study," New York Times, Detroit, 1-2.
24. Cohen, M. A., Eliashberg J. and Ho, T.-H., 1996, "New Product Development: The Performance and Time-to-Market Tradeoff," Management Science, 42(2), pp. 173-186. (Pubitemid 126545094)
25. Wheelwright, S. C. and Clark, K. B., 1992, Revolutionizing Product Development, Free Press, New York, NY.
26. Tse, D. K., Lee, K.-h., Vertinsky, I. and Wehrung, D. A., 1988, "Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing," Journal of Marketing research, 52(4), pp. 81-95.
27. Krishnan, V. and Bhattacharya, S., 2002, "Technology Selection and Commitment in New Product Development: The Role of Uncertainty and Design Flexibility," Management Science, 48(3), pp. 313-327. (Pubitemid 34647264)
28. Shooter, S. B., 2005, "Ice Scraper Product Family Development at Innovation Factory," Product Platform and Product Family Design: Method and Applications Timothy W. Simpson, Z. S., Jianxin Jiao, ed.), Springer, New York, NY, pp. 459-473.
29. Alizon, F., Shooter, S. B. and Simpson, T. W., 2007, " Recommending a Platform Leveraging Strategy based on the Homogeneous or Heterogeneous Nature of a Product Line," ASME International Design Engineering Technical Conferences, Las Vegas, NV, September, DETC2007/DAC-34507.
30. Ulrich, K., 1995, "The Role of Product Architecture in Manufacturing Industry," Research Policy, 24, pp. 419-440.
31. Iansiti, M. and Levien, R., 2004, The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability, Havard Business School Publishing Corporation, Boston, Ma.
32. Grove, A. S., 1999, Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company and Career - 2nd ed., DoubleDay - Random House, Inc., New York, NY.
33. Marion, T. J., Freyer, M., Simpson, T. W. and Wysk R.A., 2006, "Design for Mass Customization in the Early Stage of Product Development," ASME International Design Engineering Technical Conferences, Philadelphia, DETC2006/DFMLC-99641.